Keep it long, treasure it long.

Comfortable to the touch on bare skin

A long-sleeved T-shirt from HAAG with shirring on the sleeves and a soft silhouette. The dolman sleeves that fall gently along the shoulders and the puffy sleeves give this piece a gentle atmosphere. The cuffs can be easily rolled up, making it easy to wear while doing housework.

The jersey fabric used is tightly knitted. It is made of 100% cotton, which has a moderate sheen and a smooth, smooth texture that is comfortable even against bare skin.

>>We also have a long-sleeved dress from the same series.

"40 Reversible Jersey" was completed after repeated trial and error.

The fabric used is the brand's original "40 Reversible Jersey". It took two years to develop this fabric, which was made with "Smile Cotton®" to create a satisfactory Jersey fabric. This fabric is tightly knitted with 100% cotton Jersey weave and has two characteristics.

The first is that it is difficult for the inner layer to show through. Generally, thick counts are used to make it difficult to see through, but the downside is that it gives a strong casual impression and is heavy and difficult to move in. Therefore, by knitting two counts separately, it is possible to maintain a beautiful surface and lightness while also achieving a low level of see-through. The other is that it eliminates the skew (a phenomenon in which the fibers twist and the fabric becomes distorted) even though it is a Jersey weave. It's great that it doesn't get wrinkled even after repeated washing, so you can use it for a long time.

The secret to Smile Cotton's softness

HAAG is a cut-and-sew brand developed by Smile Cotton Co., Ltd. in Mie Prefecture. What makes Smile Cotton's cotton different from other cottons is its softness, lightness, and heat retention. Since the thread itself is returned to "wadding," clothes made with Smile Cotton fabric do not become stiff even after washing. Rather, the fibers relax and become softer with repeated washing.

Its softness is so good that it has been recommended by the Japan Atopic Dermatitis Association. For people with sensitive skin, even if they want to wear light and warm materials like wool, the prickly feeling is very bothersome, but Smile Cotton's cotton is not only light and warm like wool, but also has a comfortable and soft feel that is appreciated by people with sensitive skin or atopic dermatitis. The moment you touch it, the moment you put it on, you'll want to rub it against your cheek, and it's a special cotton that will make you smile.

Pursuing "gentleness to the skin"

Smile Cotton not only produces products at the request of companies, but also launched its own brand HAAG, and develops standard items made of high-quality cotton, such as casual items.

When you want something gentle on the skin, don't add anything extra, and take the time to make it. For example, the finished product of food can change dramatically depending on the ingredients and how it is made, and the same can be said for fabrics. Smile Cotton was born from years of research and technological improvements, and because it comes into direct contact with the skin, it is chosen by people who live their daily lives slowly and carefully, with the importance of transparency in terms of where and who makes it.