Keep it long, treasure it long.

Costume jewelry with a sense of luxurious

Colors and shapes with a strong presence, yet easy and casual accessories that blend well with skin and fashion. It is one of the oldest factories in Italy with a history of more than 50 years as a costume jewelry parts manufacturer. The company has been manufacturing since the time when CHANEL first introduced its costume jewelry, and due to its technology to produce a wide variety of parts, good color quality, and high reliability, it is still manufacturing accessories for many big maisons that are well known in the Milan collections.

In the Bergamo region of Italy, where the factory is located, the family business is often passed down from generation to generation, and the mabel factory is now in the third generation. Now, in order to carry on the inherited skills, we have started our own brand, mabel. Products are designed by craftsmen and all production is handmade.

Costume jewelry has a strong image of being colorful and pop, but this heart necklace is chic and somewhat dignified. Both the black beads and the gold heart motif are made of acrylic. Although the necklace is large and has a strong presence, it is very lightweight due to the nature of the material, so it does not become a burden even if worn for a long time. The heart motif has a somewhat adorable image, but the black and gold coloring is cool and can be worn by adult women without discomfort. Just by wearing it with a plain T-shirt or white shirt, the impression will be completely different, and it is recommended for those who like simple fashion and want to express their personality with accessories.

Costume jewelry, with its ease of wear that jewelry does not have, has an appeal that makes women who enjoy daily fashion want to have several pieces of it. Costume jewelry adds color to everyday fashion and makes you want to have a variety of them. Costume jewelry is also attractive because of its price, which makes it suitable as a gift for women for birthdays, Christmas, and other small occasions.

What is Costume Jewelry?

Costume jewelry is jewelry made of materials that are not precious metals. According to one theory, it got its name from the fact that it was originally used as a costume in theaters. Costume jewelry is a jewelry accessory that enjoys design and ornamentation more than the value of the material itself, as it is made with bold and free ideas, with no restrictions on materials, color, or design.

The background of the selection of costume jewelry is inseparable from the major movements in women's rights and fashion styles. The fashion style gradually shifted from corseted dresses and mini-skirts to more figure-flattering dresses and mini-skirts. The first major event was the introduction of costume jewelry for Chanel, especially those made of large pearls and glass, which were clearly faux. For her, rather than being obsessed with the value of precious metals, choosing the designs she liked and matching them to her own fashions was what made her an independent woman, and that is what made her beautiful.

In the midst of this movement to liberate women, the stock market crash in New York in 1929 triggered a worldwide depression. The recession, the war, and higher taxes on luxury goods led to the development of costume jewelry, which had been considered a substitute for jewelry, and many people began to take it up. Jewelry, which used to be a gift from men, has changed to an era in which women who wish to be beautiful choose to wear it themselves. The jewelry loved by women who did not give up on being beautiful even in such a difficult and painful time still fascinates us today, even half a century later.

Various uses.

A factory that has walked hand in hand with the history of costume jewelry, mabel uses a highly transparent amorphous synthetic resin called polymethylmethacrylate as a material. Although acrylic glass may sound familiar, it is a material used for aquarium glass, airplanes, etc. It is a high-grade material among acrylics that is scratch-resistant, break-proof, and also offers high transparency and high color rendition.

The accessories are handmade six by six by 21 craftsmen in the factory, and 100% of the products, from molds to manufacturing and assembly, are produced in-house in Florence. The softness of the cast molding, the unparalleled coloring, and the artisan handmade accessories all come with a thank you card with a message from the artisan.