Keep it long, treasure it long.

Elegant use of lace

Joha's limited edition wool silk top is comfortable and functional, perfect for women who enjoy fashion. It features the elegant luster and soft texture of silk blends, and the delicate lace around the neck adds a subtle feminine touch.

This time, we have a limited edition pale pink color. The soft color blends well with the skin and blends naturally with a variety of outfits.

Natural Air Conditioner

The merino wool used is known for its high heat retention, so you might worry about sweating in spring and summer, but wool has heat retention and water absorption effects according to the season and body temperature, so you can always maintain just the right body temperature. Its function is so good that it is called a "natural air conditioner," and it is a material that keeps you warm in winter and cool in summer.
Countless air pockets are created between the curled fibers, so heat does not build up. It keeps your body temperature constant and absorbs sweat thanks to its high breathability, so you can always stay clean.

Merino wool is also immune to bacteria, which is a great benefit when used in large quantities, as it prevents the growth of bacteria that cause odors.

Gently Wrap

Joha wool is free of chemicals and is one of the few to be certified with the EU Ecolabel. The material is safe for babies and comfortable for adult women. It is also a silk blend, so it feels even smoother on the skin than wool.

When you wear it, it feels smooth and fits your body well, while the width and length are both highly elastic, so you can move around easily without feeling cramped. It has a simple design that can be used as an inner layer regardless of the season, and it covers your chest to your stomach, so it is a piece that we recommend all year round, especially for those who are concerned about the cold.

Rediscover the charm of wool

Joha is an underwear brand founded in Denmark in 1963. It started out by developing the first wool underwear for children, believing that wool is more suitable than acrylic or cotton blends to protect children who are unable to regulate their body temperature from the cold. The founder was originally a tailor, so he is particular about not only the material but also the fabric and design, and is now widely known, especially in Scandinavia, as a wool underwear brand that everyone wears.

In Japan, wool is known as a material to keep out the cold in winter, but in fact, its high functionality is also appreciated in sportswear and outdoor scenes, and merino wool has attracted attention as the safest material for newborns, and the original appeal of the material is being reevaluated.