Keep it long, treasure it long.

Relaxed Holiday T

Yarmo will celebrate its 125th anniversary in 2024.

A collaboration T-shirt with stylist Yuko Omori, who was active as a stylist for Olive magazine, with the theme of "Working Days, Working People" to celebrate the 125th anniversary.

The limited T-shirt features a very old photo of Yarmouth Stores printed on the front, and features words that Yuko Omori imagines while looking at photos that unravel the history of Yarmouth stores.

The limited T-shirt is full of playfulness

All of Yarmo's clothing is characterized by a simple design, but with a touch of playfulness and classical taste. This special T-shirt for the 125th anniversary is also a design that is full of Yarmo's style.
"Holiday"
"HOLIDAY"
"HIMA?"
"I'm busy"
The phrases are the exact opposite of the workwear brand's "WORK". Originally, Yarmo provided tough workwear for working people, but on the other hand, the message is that they also want to spend leisure time together. As a collaboration between Yarmo's home country and its Japanese distributor, the two designs each have phrases in English and Japanese.
The phrases are humorous, such as the answer to the question "HIMA?" with "I'm busy" and the pairing of words with the same meaning as "Holiday = HOLIDAY".
The "Holiday" and "HOLIDAY" T-shirts are printed with a view of the brand store next to the Yarmo factory. The "YARMOUTH STORE" print gives off a good old-fashioned vibe.

Material and silhouette for comfort

The 125th anniversary special T-shirt has a loose fit that embodies the message. The length of about 64.5 cm covers the buttocks, and the sleeves reach the elbows, so you can wear it with confidence without picking up the lines of your body. Although it is a casual workwear brand, contrary to that image, the fabric used is smooth, soft, and high-quality.

The comfortable 100% cotton and calm colors make it easy to match with autumn and winter clothes and can be used for layering. This T-shirt is useful in the autumn when the sun and temperature require short sleeves. The loose fit makes it easy to layer with innerwear, so it is not just a summer item.

Manufacturing for working people

Yarmo is a factory brand founded in Great Yarmouth, England in 1898. Originally, they made smock-type aprons and jackets for herring fishermen, and had many stores around the ports of England. Their workwear, made for people working on the sea in harsh environments, is loved not only by the fishing industry but also by artists and craftsmen in other professions due to its durable and heat-retaining fabric, excellent patterns that take ease of movement into consideration, and highly practical design. They also make uniforms for various companies, including the British Ministry of Defense, famous oil manufacturers, and pharmaceutical manufacturers, and are a representative brand of British workwear.