Keep it long, treasure it long.

Universal military watch

A military watch created by stripping away decoration and pursuing the necessary functions. Founded in 1921 in New York by three young entrepreneurs, BENRUS is a brand deeply engraved in the history of the American watch industry. With a commitment to Swiss-made movements, high durability due to its military design, and no unnecessary functions, they have created masterpieces that can be used for a long time.

Based on a model used in harsh environments

This "TYPE-II" is a model that is as faithfully reproduced as possible based on the ideal watch (MIL-W-50717) sought by the US military special forces in the 1970s. The difference from the TYPE-I, which was designed for special operatives in harsh conditions, is that it uses a 12/24 hour dial that is more suitable for soldiers and operators in the field. The original TYPE-II is a valuable model that was never sold to the general public. It is based on the TYPE-I, which was trusted by special agents who worked in the harshest environments, such as UDT (Underwater Demolition Team), CIA agents, and Navy SEALs, and when you know the background, you will understand that the simple dial is designed to read the time instantly.

It is a simple design that can be incorporated into modern fashion while being reproduced without compromise based on the military standards of the time. BLACK is a color made to be easily incorporated as a modern fashion item. SILVER has the same silver case as the original, and is a color scheme that will tickle the hearts of military watch lovers.

Reliable durability, waterproof function, and visibility

A sophisticated design with a stainless steel case and nylon belt, and an elaborate Swiss-made quartz movement. It is highly waterproof, with a 10 atmosphere water resistance performance that can be used for water work and light marine sports, and a screw-down crown is used. The screw-down crown is more waterproof than a regular crown, and as a result, it is more resistant to moisture, which helps prevent deterioration of the dial and movement. The plump dome-shaped windshield, reminiscent of an antique watch, is a double dome, so the dial does not distort even when viewed from an angle, and visibility is not impaired. In addition, it is coated with phosphorescent paint, so it is highly visible even in dark places and at night, and can be worn with confidence in any situation.

BENRUS military watches, which incorporate only the necessary elements and have high durability, are products that are timeless and have been widely loved for a long time. If you match it with basic denim, it will look good on your holiday outfit, and the ageless design will look good with men's office casual wear. Choose it as a birthday gift, Christmas gift, or Father's Day gift.

A talented company engraved in American history

BENRUS was founded in New York in 1921. It was founded by Benjamin Lazulas and his two brothers. With the funds they had prepared, they established a production system in which they imported excellent Swiss movements and assembled (cased) them in the United States. They then used aviator Charles Lindbergh and baseball player Babe Ruth in their advertising, and their dress watches in the 1930s and waterproof watches with inner bezels in the 1960s, the Ultra Deep, became popular and gained recognition.

The brand's name became particularly well-known during the Vietnam War. Thanks to its connection with a Swiss manufacturer that has continued since the brand's launch, it has gained a strong reputation as a domestically produced brand that produces military watches for the government. After that, the military model officially certified by the US Department of Defense became popular as a fashion item due to its high durability, military watch details, and simple design without unnecessary decoration, and continues to be popular today.