Keep it long, treasure it long.

Say goodbye to battery replacement.

Refined beauty with the glow of the Arctic. BERING watches that quietly tick away the time on your wrist have a modest yet solid presence.

This BERING Solar men's watch is a part of the SOLAR Collection, which combines beautiful appearance with practicality. It goes well with any outfit, from business to casual on the weekend. The reliable photovoltaic function is also a great feature for business people, as it frees you from the hassle of changing batteries.

The beautiful appearance and functional beauty on your wrist will bring out your confidence in important situations such as meetings, business negotiations, and interviews with clients. This is a unique watch that combines the accuracy of a time-telling tool with the dignity of a status item. It is also a great gift for important people, such as your father who is building a career or a colleague who has been promoted.

Unsatiable commitment to quality

BERING's unwavering commitment to the selection of outstanding materials. For the glass, we use European sapphire crystal, which is second only to diamond in hardness, and promises durability and transparent brilliance that will not come at the expense of scratches in any situation in daily life. For the case, we use high-grade 316L surgical stainless steel, which is also used in medical equipment. While considering metal allergies, we have achieved reliability that is resistant to rust and discoloration. Some models use surprisingly lightweight and durable high-tech ceramic, and BERING's confidence in its quality can be seen in the warranty period of three years for the movement and five years for scratches on the sapphire glass and the quality of the ceramic.

BERING's attention to detail is also evident in its design. The mortar-shaped, three-dimensional dial is combined with bar indexes with minimal decoration and three hands, giving it a sophisticated impression. The flexible 18mm wide mesh strap is easy to wear on the delicate arms of Japanese people. This size is also suitable for women.

Breathtaking beauty

BERING has the philosophy of "a watch brand with pure, clear, and breathtaking beauty, just like the North Pole itself." The brand name comes from Vitus Bering, a navigator who explored the Arctic Ocean in the 18th century and left the name of the Bering Strait. The pure white ice blocks floating in the Arctic Ocean, the mysterious aurora that colors the night sky, and the ultimate beauty created by untouched nature. This brand was created by an adventurer who was fascinated by these things and turned them into a wristwatch.

It is an adult accessory that expresses the North Pole, which requires various conditions to visit, through quality, color, and design. A wristwatch that enriches your mind at any time, just like looking back at travel photos recorded on your smartphone, provides a sense of calm as if it captured the needs of the times, and is sold in 68 countries around the world.