Keep it long, treasure it long.

Creating the ultimate beauty

The Danish watch brand "BERING" was born from the idea of ​​"a watch with the same pure and breathtaking beauty as the Arctic itself." The brand name comes from Vitus Bering, a navigator who explored the Arctic Ocean in the 18th century and left the name of the Bering Strait.

The pure white ice blocks floating in the Arctic Ocean, the mysterious aurora that colors the night sky, and the ultimate beauty of untouched nature. One adventurer was fascinated by the magnificent scenery and sublimated it into the form of a wristwatch. It was born as an adult accessory that expresses the purity of the Arctic, which requires various conditions to visit, through quality, color, and design.

In the digital age, BERING watches have a quiet presence, as if to meet the needs of modern people who seek spiritual richness. Like a memory of a trip, these watches are soothing to the soul every time they are worn, and are now loved in 68 countries around the world.