Keep it long, treasure it long.

In various ways

Take a cup of tea and drink every day. The feel when holding it, how it fits into my hand, the color that goes well with any dish, and the selfishness when cleaning and tidying up. Even if you have a variety of dishes, there are dishes that you have more opportunities to choose naturally in your daily life. Shiro Ao tableware, which proposes a new standard while preserving the tradition of Tobe Yaki, is a presence that you will want to pick up with hands that fit nicely in your daily life. It is a dish I want to add to the standard of living.

For a Cool Dining

Tobe grilled around Tobe Town, Ehime Prefecture. During the Edo period, Tobe-cho was famous as a place where a high quality grinding stone called "Iyo-to" was manufactured. It is said that the processing of the abrasives that comes out when cutting out the grinding wheel is a very heavy labor while the “Iyo grinding stone” which is the raw material of Iyo-goshi is mined. However, Daisuke (now Tobe Town) knows that rubbish leads to the production of porcelain, and that in 1775 he started manufacturing porcelain using grinding stone scraps, the roots of Tobe-yaki, which is the present porcelain is. After the war, leaders of folk art movements such as Yanagi Sogo and Bernard Leach visited Tobe and became widely recognized as highly valued as porcelain that made good use of handicrafts, and have been widely used as a daily-use bowl until today The

Abrasive baked with orthodox-like features that are white-glossy and have patterns drawn in amber on porcelain that is thick and heavy. Shiro Ao is a tableware designed to suit the contemporary dining table and lifestyle while taking advantage of its features. Porcelain pots fired at a high temperature of 1300 degrees are strong enough to hold the anecdote that they were solid and solid and did not break even if they were thrown at each other at the marital position.

Two sets of two sets of buckwheat porridge with different pattern are set. The lines and patterns drawn by hand on a beautiful white background with no mixing are clearly expressed by superimposing multiple layers of cobalt-based amber-colored pigments called "Gussu". The fresh amber color is perfect for a summer dining table where you want to produce cool, so it seems that the soba is more delicious. Also, other than the use of Soba noodles, as a bowl, as a small candy container, as a snack container, so you can use a variety of sizes, I will come in handy if you have a pair. Because it is a simple design, such as marriage and moving, it is also appreciated as a festive gift.

Tobe's new standard

Tobe-yaki lasting from the Edo period. It is a pottery with a history, but it is one of the reasons that not only the tradition has been kept, but that new attempts adapted to the times have been made.

Shobe Okabe, an architect director from Tobe Town, met Tobe with an interest in local manufacturing. Shiro Ao is a brand that was born when Okabe-san joined the Tobe Ceramics Association. Looking at the design that was being kept in line with tradition, and taking on the tradition and goodness of Tobe Yaki, we started aiming at Abe Yaki that would evolve further in the future. The instruments that are produced as a result of reviewing things that have been used and adding new ideas, focusing on shapes that are often used in today's life, are the new standard for Tobe.