Keep it long, treasure it long.

A new standard of Tobe Yaki

Tobe Yaki is a porcelain with a history of approximately 230 years. Produced from high-quality grinding stone produced in Tobe-cho, Ehime Prefecture, it is a pottery that has long been loved as a container for everyday use because of its toughness and hand-made taste. After the war, leaders of folk art movements such as Yanagi Sogo and Bernard Leach visited Tobe Town and became widely known for their high evaluation as handmade porcelain. Shiro Ao is a architect director from Tobe Town, and Shuzo Okabe sees a design that is being kept in line with traditional traditions, while taking over the goodness of traditional Tobe ware, from now on It is a brand that was launched with the aim of Tobe-yaki, which will also evolve further. It is a brand that becomes the standard of new Tobe firing that has been produced while reviewing things that have been used frequently and adding new ideas, focusing on the vessels that are often used in today's life.