Keep it long, treasure it long.

Suitable material for kitchen mats

Kitchen mats are a common source of dirt when cooking. While they're available in a variety of materials, including wool and cotton, plastic kitchen mats offer an added bonus: they're easy to clean. While the word "plastic" may conjure a sense of hardness, BRITA SWEDEN rugs are anything but. Plastic rugs have been a traditional staple in Sweden, where BRITA SWEDEN was born, since the 1940s. These rugs, crafted with care by women who have been skilled in handicrafts for generations, are sure to last a lifetime.

Any stains you notice are easily removed with a quick wipe.

This kitchen mat has a texture so soft you'd never guess it was made of plastic. Its texture, somewhat similar to tatami mats, feels comfortable even on bare feet, and it's compatible with underfloor heating and heated carpets. Its durable material also allows for easy folding and rolling, making it convenient for storage and portability. It can be used both indoors and outdoors, so you can wash it and bring it back indoors after using it outdoors for picnics or other outdoor activities. It's also reversible, so you can change the look of the rug to suit the season or your interior.

Because it's made of plastic, it's resistant to fading, and the material's low water absorption makes it stain-resistant. Even if you spill a drink or something, it won't soak into the fibers, so you can wipe it off quickly.

Minor stains can be easily removed with a damp cloth, or you can wash it in the washing machine for a thorough cleaning, so it can be used for a long time. Furthermore, because it has no pile, dirt doesn't get inside, and there's no pilling or lint, making it hygienic. Another great feature is that dust can be easily wiped away, making it easy to clean.

BRITA SWEDEN makes maintenance and cleaning, which previously seemed like a hassle, easy.

The plastic foil used is a special material that is free of heavy metals and other harmful substances, making it safe for allergy sufferers and families with small children. It can also be used in children's playrooms or under high chairs. It can also be used in pet areas, under windowsill plants, or by the bedside—they're perfect for any space in the home.

All of the patterns feature a simple yet charming Scandinavian design. Available in a wide range of pale and monochrome tones, find a pattern that complements your room. They're perfect for home use, as well as housewarming or wedding gifts.

Colorful textiles are popular

BRITA SWEDEN rugs are woven on shuttle looms, which have been in use since the 1940s, and are meticulously crafted by artisans. Founded by a mother and her two daughters, BRITA SWEDEN has a story that embodies a Scandinavian approach to family. Among Sweden's many plastic rug brands, BRITA SWEDEN is a popular brand known for its colorful textiles.

Their materials are PVC plastic foil, a special material that does not contain heavy metals or fabric softeners containing harmful substances. While plastic rugs are uncommon in Japan, these items will change your preconceived notions about the word.

A rug made for a lifetime by a family of artisans.

BRITA SWEDEN is a textile brand founded in 2010 by mother and daughter duo Margaretta and sisters Pia and Monica. The brand name BRITA comes from the name of Margaretta's grandmother, who was also a craftsman. Plastic rugs are a traditional product made in Sweden since the 1940s, and are familiar to all Swedes. They are individually handmade by skilled artisans using looms from that era.

The impetus for establishing the brand came from Margaretta, who learned weaving and knitting from her grandmother and mother, and felt proud of her family's long history of handicrafts. She began by making bedding, aprons, and tablecloths made from organic materials, and the plastic rugs she made in 2009 proved popular, leading to the launch of the brand in 2010. Today, the brand offers rugs made from a variety of fabrics, including natural materials like wool and cotton, as well as eco-friendly materials like recycled PET bottles.