Keep it long, treasure it long.

Denim pants aiming at femininity

Speaking of denim, it's somehow rugged and cool, yet casual. Such an image tends to precede. However, when we put the perspective of “femininity” into it, a new one was born. Introducing Japan's leading jeans brand, JAPAN BLUE JEANS, URVIN , a unique gem.

Glossy denim look

Mauriat UP118301 Skinny Denim The fabric used for OW is 11.5 oz stretch denim. By applying mercerization, it gives a silky luster. When denim is glossy, it is feminine. A new model with a renewed silhouette to match the fabric.
The dark navy color that looks like black denim also shows a beautiful look like an adult, so you can wear skinny denim better than ever. With a deep rise design, you will be amazed by the fit without excessive cramping.

Of course it is good to wear it like leggings according to the dress, but the silhouette that continues to the tip of the leg is beautiful, so it is nice to wear a fluffy knit, show the leg and wear it slurry. The design is a little short, so please enjoy the color socks during the cold season.

Urban atmosphere and vintage feel

The brand name URVIN is a coined word that combines URVAN + VINTAGE. Pursuing vintage-like processing and models inspired by old things, while being urban silhouettes and designs. A beautiful line that is feminine in the present age while valuing the commitment to materials. We are aiming to be a denim brand that will stay close to you regardless of how many years you go, for the dignified woman who values ​​high quality materials and comfort in basic things that are not confined to trends.

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture. JAPAN BLUE JEANS is a land with a background that has historically flourished as a place for growing cotton, and has been selling fabrics to domestic and foreign jeans manufacturers as a manufacturer of denim fabrics. Since we were praised for the denim samples we made for the promotion of fabrics, we will gradually turn ourselves toward establishing our own brand.

As a result of exploring what is different from other denim fabrics and what can be done as a Japanese denim fabric maker, the insatiable pursuit of ancient Japanese blue (genuine indigo) and to maximize the goodness of denim We are proposing the world-class “genuine” created with a focus on ultra-low-tech traditional skills.

Newness created by low-tech technology

Super low-tech technology means weaving denim fabric using an old power loom. In order to weave denim that does not impair the properties of cotton, which is familiar to the body, and achieves a natural and beautiful discoloration, an old-fashioned power loom that weaves at low speed without weaving tension as much as possible is indispensable. JAPAN BLUE JEANS continued to stick to this old-fashioned power loom that disappeared due to the mass production of denim, and the “GL-9” automatic loom made by “TOYODA” which was active in the early days of domestic denim at its own denim weaving factory. The machine is operating. This uneven denim with unevenness is the real thing at JAPAN BLUE JEANS.

From the backbone as a fabric manufacturer, research and development from high-quality cotton blends of various countries. We are spinning original yarns that match the characteristics of each cotton in the world. The original yarn, which draws out the best of cotton, will lead to a commitment and presence in textiles over time. We are particular about the manufacturing process, spinning cotton to yarn so as to bring out the individuality of carefully selected cotton, and adjusting the number of rotations of mechanical parts called cams in 0.1 second units to create a tasteful and unique texture. . Cotton is an agricultural crop, and the cotton quality is uneven every year, but it is made to fine-tune it to bring it closer to a certain quality texture.

In addition, the core of the thread is indispensable for the discoloration of jeans. This core white can be made by Indigo's unique dyeing method called “rope dyeing” that dyes while touching the air. Since the founding of the company, it has been important that rope dyeing affects the discoloration of jeans, and we have been making jeans that can enjoy various changes through repeated trial and error in cotton quality, spinning, and weaving suitable for rope dyeing. . And as a denim manufacturer, we are always researching the most advanced dyeing techniques.