Keep it long, treasure it long.

Even at the small entrance

Sneakers that are used in a wide range of genres from sports to fashion. It is easy to match sneakers with casual clothes with the recent big silhouette, and I think that many people use it as the main shoe to wear sneakers every day regardless of age.

Speaking of sneakers, many of them are light in color, including white, and I'm worried about dirt. Introducing the sneaker care brand that began with the idea that creating a new habit of “care for sneakers” could create a good situation for shoes, wallets and the environment. .

Maintenance of sneakers everyday

Sneaker cleaning set Lose the dirt kit is a basic set of SHOE SHAME that combines a cleaner gel, a brush, and a tray to collect water. It is a cleaning kit that can be used for leather materials, canvas materials and sneakers of all materials.

Usage is as follows.
1. Push the cleaner gel on the brush and moisten the brush with water. At this time, use the yellow case to collect water as a tray.
2. Rub the surface of the shoe with a brush. Since the brush has different hardness on the two sides, it can be used separately for the upper and the sole. * For the first-time sneakers, be sure to try them in an inconspicuous place.
3. After rubbing, wipe with a cloth.
4. Repeat steps 1 to 3 as necessary and let it air dry.

The complicated procedure and the need to use different items for each material are unnecessary, and the fact that it can be cleaned even at a small entrance is important for daily care, and this simple procedure is a brand. I can feel that. In addition, we are making products that are environmentally friendly like the Nordic brand, and it is also a nice point that the products are based on water and contain almost no chemicals or abrasives.

Stylish and pop design accented with yellow, which has won international advertising awards. For those who wear sneakers on a daily basis, and gifts for those who tend to get dirty at work. Also, if you are concerned about what to give, if you are particular about things, it is recommended that you take care items to use important things longer. Although it is a care product, it is unique to SHOE SHAME that there is a feeling of excitement when opening a gift.

From a long-standing Swedish shoe care brand

SHOE SHAME, a sneaker care brand launched in 2018 by shoe care product manufacturer PAULBRUNNGARDAB, founded in Boras, Sweden in 1983. It is a brand that started with a wealth of knowledge and experience in fashion, street and shoe care.

PAULBRUNNGARDAB is now one of the largest shoe care products manufacturers in Sweden. The brand began with the idea that creating a new habit of “care for sneakers” would create a good situation for shoes, wallets and the environment. PAULBRUNNGARDAB has a motto of creating environmentally friendly products, and SHOE SHAME is also working on creating environmentally friendly products based on water.