Keep it long, treasure it long.

Daily sneaker care

SHOE SHAME is a shoe care brand born in Sweden in 2018. A brand of shoe care products called PAULBRUNNGARDAB, founded in Boras, Sweden in 1983, is a brand that started with a wealth of knowledge and experience in fashion, street and shoe care. It is a sneaker that is used habitually in a wide range of genres, from sports to fashion, but the reality is that there are few knowledge and customs for caring like leather shoes, while caring about dirt. In such a situation, the brand started from the idea that it would be possible to create a good situation for shoes, wallets and the environment by getting a new habit of “care for sneakers” .