Keep it long, treasure it long.

Platform sole that protects your feet from the impact of running

Sneakers VENTURI WHITE PIERRE NATURAL is a pair of VEJA trekking type series "VENTURI". It features a thick outsole that protects the joints of the foot from ground vibrations, and like the other series, it uses carefully selected materials that are kind to both the wearer, the maker, and the earth.

What you see in the background of the sneakers

These sneakers are a little special. It's neither a famous brand nor a trendy one, but you can see where it is made and what you think. The materials used are environmentally friendly materials such as organic cotton and those procured by fair trade. Many people are involved in a pair of sneakers in front of them. That's what the French brand VEJA sneakers feel like.

VENTURI WHITE PIERRE NATURAL sneakers with a white body and beige sole. First of all, the eye-catching thick sole is named L-FOAM, which is suitable for running. Made with 50% natural rubber and 50% synthetic rubber to provide cushioning, it protects your feet from the impact of running.

The mesh material used for the upper is made entirely of recycled PET bottles, and has the essential elements of breathability, flexibility and light weight for comfortable sneakers. Beige suede is close to white, but it's water repellent, so it's nice to wear it without hesitation. The lining is made of organic cotton and recycled polyester, which is eye-catching even when the bright orange is removed. The white, beige, and orange colorings make you feel like a French brand, and these sneakers are great for sports days as well as when you want to bring points to your everyday outfit.

VEJA means "see" in Portuguese. A sneaker brand from France that asks "what is on the" other side "of shoes?" And hopes that it will be an opportunity to turn to the "other side" of manufacturing. Although shoes are inevitably consumed, VEJA has a production background where you can see the particular materials and creators, and there are people-to-people encounters and stories.

Commitment to material selection

Generally, rubber farmers sell the rubber itself, and the primary products have low added value, but by refining and shipping the collected rubber as it is at the farmer, it is appropriate for direct transactions without intervening brokers. We have a way to get paid. In addition, it is said that it will be a good quality rubber product because the rubber material is refined on the same day it is collected. Natural rubber is mixed with a coagulant within 1 hour of collection, filtered, and made into a sheet to prevent the rubber from oxidizing, increasing its purity and making it comfortable to wear.

VEJA also has a vision for the future, aiming to eventually manage a series of production processes such as breeding and processing of beef in-house. In addition, the cotton material used in the insoles and parts is organic cotton grown in northern Brazil, and cotton is procured from producers in the state of Ceara in northern Brazil in accordance with fair trade rules. Furthermore, with organic cotton materials, we do not have extra inventory and manufacture and supply products within a reasonable range of annual production of 15 tons.

Bright production background

The shoe brand "VEJA", which was born in 2005, is a brand that has many fans all over the world, making simple, clean, and functional sneakers by making things that producers and consumers can see. Founder François Ghislain Morillion and his colleagues came across a factory and shoes for sports sneakers such as volleyball shoes that are popular in Brazil, and VEJA was born. Manufactured in a factory specializing in sneakers founded in 1970. From children to adults, we continue to make basic shoes that are loved by men and women of all ages in Brazil.

VEJA sneakers are made by hand assembling the materials procured locally by local Brazilian craftsmen one by one, and 30,000 pairs are distributed worldwide every year. Well-established French brands and select shops also sympathize with VEJA's design and commitment to manufacturing, and are trusted and noteworthy brands that incorporate products.