A soothing fragrance for you and your family, ELM RD. Relaxing moments brought by green.

The effects that scent can bring are immeasurable. When you want a little stimulation in your routine daily life, a new fragrance drifting softly through the air can reduce stress, boost concentration, refresh you, and even lift your spirits.

The ELM RD we're introducing today is a fragrance that lets you feel green indoors, one that many people—regardless of gender—find pleasant. It's a home fragrance that's easy to use even in households with children or pets.

Believing that scent is essential to wellness, this natural, vegan fragrance product was created to heal both mind and body. We recommend it because we believe it can bring comfort to many people—those living busy daily lives, as well as those who, as they've grown older, spend more relaxed time at home.

This time, we'll introduce ELM RD in detail, including its scent and the effects it brings.

　[ ELM RD とは ]

ELM RD began with an everyday experience that many people can relate to. One day, when founder Miguel Angel was busy traveling back and forth between the UK and the US, in the brief moments before a flight, he found himself released from stress after encountering the scents of pine, eucalyptus, and hinoki (Japanese cypress) at Golden Gate Park in NY.

That's why ELM RD is made with 100% natural essential oils, an alcohol-free base made with soy, and rapeseed wax—free from chemicals, paraffin, additives, and synthetic fragrances—crafted to restore freedom of mind and heal a tired body and spirit.

The blend holds the power to energize your days and, when you're feeling low or down, to reset your mood and bring balance to mind and body. In fact, there are many moments in daily life where we want to bring in this kind of effect—breathing in the scent lets you take a slow, deep breath and settle your feelings.

　 [ ELM RDの5つの調和、香りで実現するウェルビーイング ]

1、朝の目覚めをサポートする力

The top notes have a crisp citrus and green scent that's good for waking up. The refreshing fragrance of lemon and eucalyptus lifts your mood, and you can expect a refreshing effect.

2、集中力を高める力

For improved efficiency while working remotely, the scent of basil sharpens the mind, while the calming notes of atlas cedar and fir needle that emerge afterward enhance focus.

3、ストレス軽減とリラックス

Taken as a whole, this is a scent that lets you take a relaxing breath amid busy days. Within the freshness of eucalyptus and lemon, you can also sense the soft fragrance of lavender, calming the mind. It's perfect for those times when stress has built up and you want to relax.

4、空間浄化

Creating a fresh, clean space while protecting your family's health is something only a natural fragrance brand can offer. In summer's heat, when the air conditioner runs constantly and indoor odors become a concern, or when bedroom smells bother you, this natural scent—one that few people, whether men or children, dislike—creates a space that feels comfortable for the whole family.

5、睡眠の質向上

In addition to lavender's sleep-inducing effect, the deep, rich scents of cedar and fir needle support restful sleep. Placed in the bedroom, this fragrance relaxes the mind and helps bring on deep sleep.

Vegan-friendly, and crafted with environmental consideration from raw materials to packaging, ELM RD is recommended for health-conscious individuals and for creating a comfortable living environment at home.

 [心が解放される調合と効果]

FREEDOM

In today's world, it seems that many people—not just adults but even children—feel fatigue and stress within society. But the worries and anxieties we feel in daily life can be eased not only through time with family, sleep and exercise, or enjoying days off, but also easily through aroma and fragrance.

The scent was composed with the following image in mind.

Feeling suffocated in a narrow space, as if wrapped in a cocoon.

A little light shines through,

revealing a blue sky, birdsong, and green trees.

Gradually breaking free from what had been confining you,

discovering a rich environment, your heart leaps and your spirits rise.

The air carries the scents of eucalyptus and lavender,

as if new life could even be born. You become free.

It's a scent like a scene from a movie, one that seems to bring a sense of liberation. When I took a deep breath and smelled it, this world seemed to unfold in my mind, and I felt at ease. I was truly impressed by the perfumer's sensibility and finely tuned sense of smell.

A calming scent with strong refreshing and relaxing effects.

【TOP】Refreshment, Stress Relief, and Improved Concentration

　Eucalyptus - Has the effect of refreshing the mood and promoting relaxation.

Basil - Effective for enhancing focus and calming the mind. It may also help reduce stress.

　Lemon - Has an uplifting and refreshing effect.

【HEART】Stress Relief

　Lavender - Calms the mind and helps ease stress. May also improve sleep quality.

【BASE】Emotional Stability and Relaxation

　Atlas Cedar - Keeps the mind calm and enhances concentration. May also have an anti-anxiety effect.

　Fir Needle - Stabilizes the mind and promotes relaxation. May also help boost immune function.

　[ Three fragrances to choose from, depending on the scene and purpose ]

At ZUTTO, we offer the "FREEDOM" scent, which can provide these benefits, across three different items.

From left, Diffuser, Spray, Candle

Candle

If you want to fully feel the relaxing effect, the candle is recommended. When lit with a match, the candle's gentle scent spreads throughout the room along with the flame. Even after the flame is extinguished, a lingering fragrance remains, making it perfect for those who want a slow, unwinding moment before bed, or who want to rest efficiently.

The glass container comes with a lid, so the scent stays sealed in even when not in use. Once you've finished using it, it can be repurposed as a pen holder, vase, or cotton swab case, making it sustainable.

Room Spray

For those who want a quick mood boost, the room spray is recommended. Even on busy mornings, a single spritz will wake you right up, giving you energy to power through the day. Unlike the other items, it can be used anytime, anywhere—spraying it on clothing, sofas, or beds lets you enjoy the fragrance easily, which is one of the great things about the spray type.

It's also convenient for those who tend to have limited time at home, or when you have guests over. The candle is best used before bed—the candle's flame creates an even more soothing space. For those concerned about fire safety, the spray is the easiest option.

Reed Diffuser 

For those who spend a lot of time at home, the room fragrance is recommended. Unlike the other items, it continues to release scent constantly, so it can be used to keep indoor spaces such as entryways and bathrooms consistently fresh. It's also convenient that you can adjust the fragrance strength by the number of reeds, and the test-tube-like glass container makes for lovely interior decor—this container, too, can be reused as a vase once you've finished using it.

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◆ Afterword

ELM RD uses "seeded paper," which combines paper and seeds, for its gift boxes. This means that if you bury the package in soil, the seeds will sprout.

This is also one of the appealing points of this product that we wanted to introduce here at ZUTTO. It's a product that lets you feel liberated by a natural scent, while also offering the joy of watching a small sprout emerge. We thought this could bring comfort and enjoyment even to someone who is tired or feeling low. It's truly a wellbeing brand—one that considers not just your own comfort, but also a sense of care for the natural environment.

Packaging often finishes its role and gets thrown away once you've received the product inside, but here it transforms into something entirely different, offering a new kind of enjoyment.

From here, we'll show you what happened when we actually planted it in soil and a small sprout appeared.

[ What we prepared ]
・A cut piece of the package
・A pot
・Potting soil

We watered it every day, and a sprout appeared after about five days.

Two months later, a yellow flower bloomed.

Even when we're mindful of recycling resources, it's often hard to see through to the end and witness with our own eyes what form that recycling ultimately took. We felt that being able to see even a small step through to its visible result like this is a wonderful thing. If chosen as a gift, every time a sprout appears or a flower blooms, you'll be reminded of the person who gave it to you—making it a gift that's a joy both to receive and to give. We're looking forward to seeing how it continues to grow.

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