Keep it long, treasure it long.

Making dreams and excitement from Shikoku and Imabari

The towel brand kontex, founded in 1951, is a brand that is constantly thinking about "I want to deliver what customers are satisfied with." In Imabari, a region of cotton fabric surrounded by the Seto Inland Sea, we offer products that can be used with peace of mind, including carefully selected materials and dyeing, weaving, and sewing that make use of Japan's superior sensibility and skill.
Products are created one by one over a long period of time, and only products that have been verified for trial use have been sent to the world as products. kontex is a brand that continues to make “towels that can be used for a long time”, inheriting the strong desire of the predecessors to produce better towels than anywhere else.