Keep it long, treasure it long.

Manufacturing that values the power of nature and coexistence with nature

icebreaker founded in 1994. An outdoor wear brand that takes advantage of New Zealand merino wool. When the founder, JEREMY MOON, met a merino sheep farmer, he incorporated the highly functional merino wool into his clothing and started making things for stress-free outdoor sports. Merino wool from merino sheep, which live in harsh highlands where the temperature changes drastically, has made it possible to produce clothing that is cool in summer and warm in winter, and can be worn comfortably throughout the year. We are making sustainable products by using the power generated by nature, not the functionality created by the latest technology and oil.