Keep it long, treasure it long.

Exquisite design that looks beautiful

Skinny denim that makes your feet look slender and stylish. I just want to dress it neatly, but I'm sure there are many people who have a little resistance because it has a tight shape that fits the body.
URVIN's Cote d'Ivoire cotton Sono tight straight denim OW is a denim pants that has a shape close to skinny that fits the body well, but has a little space around the hips and thighs. By adding a slight taper toward the hem, it is designed with an exquisite design so that the line of the foot looks beautiful.

In addition, we are particular about using rare cotton called Cote d'Ivoire cotton, which is all pesticide-free and hand-picked. You can feel the original softness of cotton, and it is finished in a piece that fits your body properly.

The only denim made from rare cotton

"Côte d'Ivoire cotton" is a rare species that produces only about 1% of the world's production. This cotton, which is pesticide-free and is harvested by hand, is also the "cotton closest to the original species" with little further breeding. By harvesting without damaging the fibers, it does not lose its softness and has the natural strength of cotton, so it is a material that creates a vintage texture that is perfect for denim fabrics.

JAPAN BLUE JEANS, which handles URVIN, is the only manufacturer in the world to produce denim using 100% of this Cote d'Ivoire cotton. Since it is not distributed in Japan, you can feel an extraordinary commitment to materials from developing your own import route, but in order to support Cote d'Ivoire cotton, which is in danger of survival, part of the sales will be returned to Cote d'Ivoire. We are also engaged in sustainable initiatives that will support the future of cotton cultivation.

URVIN's Sono series are slender denim pants that are slightly skinny. Therefore, it fits nicely into beautiful items such as blouses and shirts. The denim pants make your legs look beautiful, so even if you combine them with a T-shirt, they will not be too rough and will naturally have a calm and coordinated finish. It goes well with items like pumps and, of course, casual items like sneakers. This is recommended for those who are not good at perfect skinny but want to wear denim pants beautifully.

Urban atmosphere and vintage feel

The brand name URVIN is a coined word that is a combination of URVAN (urban) and VINTAGE (vintage). Pursuing vintage-like processing and models inspired by old things, while having an urban silhouette and design. While valuing the commitment to the material, a beautiful feminine line that fits into the present age. We aim to be a denim brand that will continue to be a denim brand for dignified women who value high-quality materials and comfort for basic items that are not limited to trends, even after many years.

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major producer of Japanese denim. JAPAN BLUE JEANS has been a wholesaler of jeans to domestic and overseas jeans makers as a denim fabric manufacturer in a land with a background that has historically prospered as a cotton cultivation area, but from a famous collection brand in Europe, denim Since we were praised for the denim samples we made to promote the fabric, we will gradually move to establish our own brand.

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major producer of Japanese denim. JAPAN BLUE JEANS has been a wholesaler of jeans to domestic and overseas jeans makers as a denim fabric manufacturer in a land with a background that has historically prospered as a cotton cultivation area, but from a famous collection brand in Europe, denim Since we were praised for the denim samples we made to promote the fabric, we will gradually move to establish our own brand.

Newness created by low-tech technology

Ultra-low-tech technology is the weaving of denim fabric using an old-fashioned power loom. In order to weave denim that does not impair the characteristics of the cotton material, fits the body, and realizes natural and beautiful discoloration, it is indispensable to use an old-fashioned power loom that weaves at a slow speed without applying tension to the threads as much as possible. JAPAN BLUE JEANS continues to stick to this old-fashioned power loom that has disappeared due to the mass production of denim, and it is said that denim with unevenness that is not flat is the real thing at JAPAN BLUE JEANS.

From the backbone as a fabric maker, research and development from the formulation of high quality cotton from various countries. Originally spun yarns that match the characteristics of each cotton in the world. We are particular about the manufacturing process and spin cotton into threads to bring out the individuality of carefully selected cotton to create a unique and tasty texture. Cotton is a crop, and the quality of cotton becomes uneven every year, but it is made to fine-tune it to bring it closer to a certain quality texture.

In addition, the white core of the thread is indispensable for discoloration of jeans. This core white can be made by a dyeing method unique to indigo called "rope dyeing" that dyes while touching the air. Since the company was founded, we have emphasized that rope dyeing affects the discoloration of jeans, and we have been making jeans that can enjoy various changes by repeating trial and error of cotton quality, spinning, and weaving methods suitable for rope dyeing. .. And as a denim maker, we are always researching cutting-edge dyeing technology.