Keep it long, treasure it long.

sway lightly

The sun is strong in summer, and it can be a hassle to go outside and dress up. At times like that, it's helpful to have a dress that can be coordinated just by putting it on.
URVIN introduces a luxurious denim shirt dress. The front opening is tailored with a flat wing, making it an elegant dress that is not too casual. You can enjoy wearing it alone, but if you want to avoid exposing your skin, we recommend a layered style with an inner layer, leggings, or pants.

Refreshing denim dress

UOP0010L31 shirt dress with elastic gathers on the back of the waist for a sharp shape. The waist has a string of the same fabric, so you can tie it tightly and wear it neatly. Enjoy arranging it, such as tying it with a ribbon or tying a long belt that you can tie only once. The armholes are designed to stand up slightly outward, and it also features a neat look around the shoulders and upper arms. This dress is a must-try even for those who are hesitant about wearing sleeveless dresses.

The material used is 100% cotton denim fabric that gets better the more you wear it and the more you wash it. There are two colors available: indigo with a deep and calming finish and hickory with a refreshing striped pattern. It works well even in the cold season. In addition, you can enjoy a wide range of tastes depending on the shoes that match your feet, from casual summer styling with sneakers and sandals to sweet and feminine outfits with ballet shoes and pumps.

Urban atmosphere and vintage feeling

The brand name URVIN is a coined word that combines URVAN (urban) + VINTAGE (vintage). Pursuing vintage-like processing and models inspired by old things while maintaining urban silhouettes and designs. Beautiful lines that fit into modern women while valuing the commitment to materials. We aim to be a denim brand that stays close to the dignified women who value high-quality materials and comfort in basic items that are not limited to trends, even after many years.

JAPAN BLUE JEANS, which handles URVIN, was born in Kojima, Kurashiki City, Okayama Prefecture, a major production area of Japanese denim. JAPAN BLUE JEANS has been a wholesaler of denim fabrics in a land that has historically prospered as a cotton-growing area. After receiving praise for the denim samples that were produced to promote the fabrics, he gradually turned to establishing his own brand.

As a result of exploring what denim fabric is different from others and what we can do as a Japanese denim fabric manufacturer, We aim to propose world-class “genuine products” made with ultra-low-tech traditional techniques.

Innovation created by low-tech technology

Super low-tech technology means weaving denim fabric using an old-fashioned power loom. In order to weave denim that does not impair the characteristics of the material cotton, fits the body well, and achieves natural and beautiful color fading, it is essential to use an old-fashioned power loom that slows down the weaving speed with as little tension as possible on the thread. JAPAN BLUE JEANS continues to stick to this old-fashioned power loom, which disappeared due to the mass production of denim.

From our backbone as a fabric manufacturer, we research and develop from the combination of high-quality cotton from various countries. We spin original yarns that match the characteristics of cotton from all over the world. We are also particular about the manufacturing process, and we spin the cotton into yarn to bring out the uniqueness of the carefully selected cotton, creating a unique and tasteful texture. Cotton is an agricultural product, and the quality of the cotton is uneven every year.