Keep it long, treasure it long.

A good accent for your feet

RIO BRANCO running shoes with a sleek form and a large logo on the heel are the key point of this versatile series, which is not too sporty and can be easily matched to any style. Sneakers are often chosen for their ease of wear and movement, but when you get to know VEJA sneakers, you will want to know "what materials they are made of" and "where they are made" as well. VEJA is a brand that is now loved around the world as a brand that lets you discover new perspectives in selecting things through a pair of sneakers.

These sneakers are a little bit special.

The upper of the RIO BRANCO KAKI BLACK sneaker is made of a ripstop fabric called ALVEOMESH. This fabric is made from 100% recycled plastic bottles and is a mesh material with excellent breathability, flexibility, and lightness, born from VEJA's upcycling efforts. Upcycling is the process of recycling materials and products that are no longer in use and turning them into higher quality or more useful products. In addition to the uppers, the brand's uncompromising approach to the selection of all materials is evident in the 52% sugarcane midsole, 42% bio-based material (12% Amazonian natural rubber and 30% rice husk) for the outsole, and organic cotton for the shoelaces.

The RIO BRANCO KAKI BLACK sneaker combines a nuanced gray base with dull mint green suede and a bright orange heel panel. The use of yellow for the laces is a fresh surprise to the Japanese sense of color. The bright color glimpsed from the hem of the pants seems to support the coordination from the feet up.

Sneakers that show the background of manufacturing

VEJA means "to see" in Portuguese. A sneaker brand from France that asks the question, "What is on the 'other side' of shoes?" Shoes are worn out, but VEJA has special materials and a production background where you can see the creators, and there are encounters and stories between people.

In general, rubber farmers sell rubber itself, and primary products have low added value. We have a way to get you paid. In addition, it is said that the raw material rubber is refined on the same day it is collected, resulting in a high-quality rubber product. Natural rubber is mixed with a coagulant, filtered, and made into a sheet within an hour of collection, which prevents oxidation of the rubber, increases its purity, and makes it more comfortable to wear.

VEJA also has a vision for the future that eventually aims to manage a series of production processes such as raising and processing cattle in-house. In addition, we use organic cotton grown in northern Brazil for the cotton material used in the insoles and parts, and procure cotton from farmers in Ceara, northern Brazil, in accordance with fair trade rules. Furthermore, with organic cotton materials, we manufacture and supply products within a reasonable range of annual production of 15 tons without excess inventory.

Bright production background

Established in 2005, the shoe brand "VEJA" is a brand that has many fans around the world by making sneakers that are simple, clean, and functionally beautiful through manufacturing that can be seen by producers and consumers. Founder François Ghislain Morillion and others met with a factory that produces sports sneakers such as volleyball shoes popular in Brazil and the shoes, and VEJA was born. Manufacturing is a sneaker specialty factory founded in 1970. From children to adults, we continue to make basic shoes that are loved by men and women of all ages in Brazil.

VEJA sneakers, which are hand-assembled one by one by local Brazilian craftsmen using materials procured locally using clean methods, distribute 30,000 pairs a year around the world. Long-established French brands and select shops also sympathize with VEJA's design and commitment to manufacturing, and are a trustworthy and attention-grabbing brand that incorporates products.