Keep it long, treasure it long.

Compact size for easy carrying around

Towels are something we touch many times every day, from when we wake up until when we go to sleep. Because they touch our skin directly, if the towel is fluffy and soft and gently wraps around our body, we feel very happy every time. The soft towels, which are full of air and made by a long-established towel manufacturer in Imabari City, Ehime Prefecture, Japan's leading towel production area, add color to our daily lives.

Overwhelming softness and smoothness

The "PREMIUM CABIN" series was born from ROYAL-PHOENIX of the seas, which weaves a rich life like a journey. This is the flagship (top-of-the-line) model, which has updated the materials and design from the conventional basic model CABIN TOWEL.

Technological innovation has switched to an environmentally friendly processing method, and the yarn is made of silk cotton roll yarn, which has excellent water absorption and durability and suppresses the occurrence of lint. In addition, by varying the pile pitch of the body, a more luxurious design has been completed. Soft, smooth, fluffy and heavy, you'll be enchanted by the comfort when you wrap yourself in them. This series is recommended for those who want to know the benefits of towels like this.

The accent hem design is inspired by a ship's anchor rope. It's also nice that you can tell at a glance that it's your own towel. The wash towel is a size that is slightly larger than a handkerchief, so it's easy to carry around. Its outstanding absorbency makes it a reliable presence, especially during times when you sweat a lot. It has a loop, so it's useful in your daily life, such as hanging it on a hook in the washroom, bathroom, or kitchen, or attaching it to a bag or stroller. It also comes in a presentation box that is perfect for gifts, making it perfect for celebrating any occasion, such as childbirth, moving, or weddings.

Top-quality towels made by a long-established towel manufacturer in Imabari

ROYAL-PHOENIX of the seas is a towel brand from Kusunoki Monori Co., Ltd., a towel manufacturer in Imabari City, Ehime Prefecture. Founded in 1931, Kusunoki Monori has been trying various new things as a towel manufacturer since its founding, such as introducing jacquard fabric for the first time in the Imabari region and inventing the first embroidery weaving device and lappet loom in Japan. Since then, it has continued to take on challenges as a symbolic manufacturer in Imabari, one of the leading towel producing areas in Japan in terms of both quality and quantity, inheriting the history, culture, and traditions.

ROYAL-PHOENIX of the seas was launched in 2018 with the aim of providing the highest quality towels that people will want to touch and that are so attractive. Inspired by shipbuilding, another major industry in Imabari alongside towels, this towel was created with the image of a story of a luxury cruise ship that does not exist in this world. The original towels, developed from yarn, are incredibly soft and smooth to the touch, full of air, and have a luxurious yet endearing design, making them towels that you will want to show off to others as well as keep for yourself.