Keep it long, treasure it long.

Craftsmanship handed down to the next generation

A clean form with no extra volume and a simple design that is not affected by fashion. Asahi, which used to produce jogging shoes for a famous sports brand, makes a pair of discerning products that are integrated at the Kurume Factory in Fukuoka Prefecture, making use of the manufacturing methods of the time.

Sneakers inheriting technology

The production of jogging shoes in Asahi since the 1970s began with sneakers from famous overseas sports makers. It is said that the shoes that supported the running boom that spread throughout the United States at that time were also made at Asahi's Kurume factory. TRAINER 016 BLACK uses a foot type (last) of the 1980s that is close to that of that time, and it follows the fact that it does not put a toe core, so it is designed and functional in the 1970s-80s , Expresses a vintage silhouette and atmosphere.

TRAINER 016 BLACK inherits not only the appearance but also the manufacturing method. Normally, we have developed and mass-produced soles, but with TRAINER 016 BLACK, EVA material is carved out one by one as a midsole. Although it is a labor-intensive and labor-intensive method, we continue to use this method to preserve the technology of the time. The person who was actually cutting the sole at that time is still cutting the sole of TRAINER 016 BLACK in active use, and the technology is handed down to the next generation every day. By the way, the craftsman's hat is printed with "Meister," which only a limited number of veterans can wear.

TRAINER 016 BLACK is made from soft leather and has a comfortable and light feel. When it comes to sneakers, the impression is that they are mass-produced products, but from Asahi sneakers, you can feel the craftsman's thoughts and commitment. Not only is it easy to wear, but it is a sneaker that makes you want to wear it more carefully and carefully by knowing such a background.

From a long-established store that supported Japanese shoe culture

Asahi is the shoe brand of Asahi shoes, a shoe manufacturer that has been supporting Japanese shoe culture for over 120 years since it was founded in Kurume City, Fukuoka Prefecture in 1892. Asahi shoes started when the founder Tokujiro Ishibashi founded "Shi-Maya", which is the predecessor of the present company (sewing industry), and the business was taken over by his two sons. Until then, they felt the inefficiency of the tailoring industry that made various miscellaneous products such as tabi socks under shirts and trousers, and in 1907 they changed the business of "Shimaya" to "tabi sole specialty". Established our own factory by expanding the company while introducing electric motors and integrated production from cotton cloth. The newly developed stick-on basement socks (those with rubber bottoms attached to socks) have become popular, and the company will grow even larger. In this production, it was unprofitable to purchase and process rubber, so we decided to do integrated production from rubber in-house. This leads to the production of shoes today. This Asahi is an independent brand as a separate line, as we want to provide more shoes that can be worn by men and women, such as deck shoes made by Asahi shoes and slip-ons.