Keep it long, treasure it long.

Full set of sneakers

Sneakers that are used in a wide range of genres from sports to fashion. It is easy to match sneakers with casual clothes with the recent big silhouette, and I think that many people use it as the main shoe to wear sneakers every day regardless of age.

Sneakers often have bright colors and dirt is also anxious, but it is also true that there are few people who have knowledge and daily care like leather shoes. In such a situation, you can acquire a new habit of “care for sneakers” to create a sneaker care brand that started with the idea that you can create a good situation for shoes, your wallet, and the environment. to introduce.

Maintenance of sneakers everyday

Sneaker cleaning set The Ultimate kit is a special set for caring for sneakers that covers everything from removing sneakers to their subsequent protection and daily deodorization. The following 6 items are included in the set.

・ Lose the dirt: A gel type cleaner for daily care. A gel type that fits well with brushes with the optimal capacity with one push. Please use with a brush.
・ Brush it off (Brush): Double-sided brush with different hardness. Can be used in the upper and sole.
・ Remember white (covering color): Scratches and yellowing of white sneakers are colored white to make them inconspicuous. Prevents discoloration due to ultraviolet rays.
・ Sweet feet (Sterilization Deodorant Spray): A spray that removes bacteria and has a 24-hour deodorant effect. Simply put it at the end of the day and put it on the next morning.
・ Wipe and walk: Wet tissue type dirt remover that is convenient for carrying. Wipe off the dirt on the dot surface with a different texture on both sides, and wipe the entire surface with a soft surface.
・ Shoe shield: A protective spray that prevents dirt and water. Unscented and can be used indoors.

The complexity of the procedure and the need to use different items for each material are unnecessary, and the ability to clean even a small entrance is an important point for daily care, and this simple procedure is a brand. I can feel that. In addition, we are making products that are environmentally friendly like the Nordic brand, and it is also a nice point that the products are based on water and contain almost no chemicals or abrasives.

Yellow x white, stylish and pop design that has won a global advertising award. A gift for those who have a lot of sneakers and for those who wear sneakers everywhere. In addition, for those who are particular about things that should be given their gifts, we recommend taking care items that will keep your precious items longer. Although it is a care product, it is unique to SHOE SHAME that there is a feeling of excitement when opening a gift.

From a long-standing Swedish shoe care brand

SHOE SHAME, a sneaker care brand launched in 2018 by shoe care product manufacturer PAULBRUNNGARDAB, founded in Boras, Sweden in 1983. It is a brand that started with a wealth of knowledge and experience in fashion, street and shoe care.

PAULBRUNNGARDAB is now one of the largest shoe care products manufacturers in Sweden. The brand began with the idea that creating a new habit of “care for sneakers” would create a good situation for shoes, wallets and the environment. PAULBRUNNGARDAB has a motto of creating environmentally friendly products, and SHOE SHAME is also working on creating environmentally friendly products based on water.