Keep it long, treasure it long.

Easy to use

In 1911, Takeda Kikumatsu, the founder of the Takeda bleaching factory, focused on the high-quality Ishizu River flowing through the pore village of Sakai City, Osaka, and began Japanese bleaching processing using the water. The brand was established with the aim of proposing bleaching, which is becoming less popular due to the passage of time, into modern life while inheriting the inherited technology in Japanese bleaching, which is also an ancient Japanese bleaching culture. We are re-examining the value of "wa-bleaching" and proposing "wa-bleaching" that is easy to use in modern life.