Keep it long, treasure it long.

Plumps up with each wash

Towels are something we touch many times every day, from when we wake up until when we go to sleep. Because they touch our skin directly, if the towel is fluffy and soft and gently wraps around our body, we feel very happy every time. The soft towels, which are full of air and made by a long-established towel manufacturer in Imabari City, Ehime Prefecture, Japan's leading towel production area, add color to our daily lives.

Overwhelming softness and smoothness

The "PREMIUM CABIN" series was created by ROYAL-PHOENIX OF THE SEAS, a towel brand from Imabari that weaves a rich life as if on a journey.This is the top-of-the-line model with updated materials and design from the "CABIN" series.The manufacturer has switched to an environmentally friendly processing method, and has created this material through a process of trial and error. The yarn is made of silk cotton roll yarn, which has excellent water absorbency and durability, and reduces the occurrence of fluff.The pile is made of silk-cotton roll yarn, which is highly absorbent and durable, and also has a low tendency to shed fluff.Soft, smooth, fluffy, and massive, you will be enchanted by the feeling of being wrapped in it.We recommend this face towel to those who are particular about what they use every day.The accented hem design is inspired by the brand's concept of a ship's anchor rope.The white body towels are also color-coded with hems, making them easy to use for those who prefer to use white towels as much as possible.Designed to be longer than conventional sizes, the face towel is large enough to be used in a variety of places, from the bathroom and bedroom to the kitchen.Use it as a hair band or pillow cover after washing your hair.

The finest towels made by a long-established towel manufacturer in Imabari

ROYAL-PHOENIX of the seas is a towel brand from Kusunokibashi Monori Co., Ltd., a towel manufacturer in Imabari City, Ehime Prefecture. Founded in 1931, Kusunoki Monori has been a towel manufacturer since its founding, and has taken on various new challenges, such as introducing jacquard fabrics for the first time in the Imabari region and inventing the first embroidery weaving device, the lappet loom, in Japan. Since then, the company has continued to take on new challenges as a symbolic manufacturer in Imabari, one of Japan's leading towel production areas in terms of both quality and quantity, inheriting the history, culture, and traditions.

ROYAL-PHOENIX of the seas was launched in 2018 with the desire to provide the highest quality towels that people will touch without thinking, because towels are always around us. Inspired by shipbuilding, another major industry in Imabari alongside towels, the towels were created with the image of a story of a luxury cruise ship that does not exist in this world. The original towels, developed from yarn, are overwhelmingly soft and smooth to the touch, containing a lot of air, and have a luxurious yet endearing design, making them towels that you will want to show to others as well as for yourself.