Keep it long, treasure it long.

charm with one's silhouette

SETTO, located in Kojima, Okayama Prefecture, the holy land of denim, carefully crafts clothes with a focus on fabric and comfort, and introduces PANEL JEANS that combine ease of movement with individuality.

The most distinctive feature is the shape. The three-dimensional silhouette sewn like a panel creates a unique pair of jeans with a moderate roundness when viewed from the front or side. It is unisex and has a loose waist, but there is a button adjuster on the side for peace of mind. It can be worn with a perfect fit by both men and women.

Focus on materials

By using a denim material with a soft texture, PANEL JEANS have a thick silhouette but a natural drape. The material chosen is air-spun yarn, which has a rough and rough texture. This is a yarn made by twisting fibers using the power of air, and denim fabric woven with air-spun yarn has a smooth and dry texture. The fabric is just the right thickness and feels good against the skin, so you can wear it all year round.

Two colors are available: indigo (ID), which has a deep hue and changes over time, and light indigo (LID), which has a pale fade. Both are classic colors that go with any top, so they can be used in a wide range of coordinations, from simple white T-shirts to unique patterns. We also recommend pairing them with tucked-in or short tops to take advantage of the pants' silhouette. The three-dimensional shape stands out and makes the lines of your legs look beautiful.

Clothes that will be your partner

SETTO continues to make comfortable clothes that will be used for a long time. The brand has been developed since 2014 by Japan Blue Co., Ltd., a textile manufacturer in Kojima, Okayama Prefecture, known for providing materials to domestic and international brands.

Kojima, Kurashiki, now known as the mecca of denim, was once an island floating in the Seto Inland Sea. On the land reclaimed from shallow water, cotton cultivation became popular, as it is more tolerant of salt than rice, and the spinning industry developed. Before the war, when Westernized clothing began to spread, the company produced school uniforms and jeans, and after the war, with the American workwear boom and jeans boom, Kojima became a leading producer of jeans. Japan Blue Co., Ltd. has continued to produce fabrics for casual wear in Kojima, a city with such a history. This is why they continue to produce compelling, valuable clothing.